Nov 21, 2024  
2020-2021 Supplemental Undergraduate Catalog 
    
  Publication Home
  Correspondence Directory
  Historical Sketch
  University Mission Statement
  Regional Accreditation
  Admission to the University
  Tuition, Fees and Payments Overview
  Financial Aid
  Policies and Regulations Governing Student Life
  Academic Policies
  Academic and Student Support Services
  General Education Curriculum Requirements
  Simon Green Atkins Scholar Society
  International Programs
  Writing in the Major
  Undergraduate Degrees and Requirements
  School/College/Departments
  Undergraduate Programs
  Course Descriptions
HELP
2020-2021 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

MCM 4351 - Broadcast Marketing

Credits: 3 hrs
Students learn strategies and tactics of marketing, selling, and promoting broadcast media organizations and their products and services. Appropriate research methods for targeting relevant demographic groups will be identified. Also, a comparative analysis of online media organizations and services will be examined.