Nov 24, 2024  
2020-2021 Supplemental Undergraduate Catalog 
    
  Publication Home
  Correspondence Directory
  Historical Sketch
  University Mission Statement
  Regional Accreditation
  Admission to the University
  Tuition, Fees and Payments Overview
  Financial Aid
  Policies and Regulations Governing Student Life
  Academic Policies
  Academic and Student Support Services
  General Education Curriculum Requirements
  Simon Green Atkins Scholar Society
  International Programs
  Writing in the Major
  Undergraduate Degrees and Requirements
  School/College/Departments
  Undergraduate Programs
  Course Descriptions
HELP
2020-2021 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

MKT 2331 - Principles of Marketing

Credits: 3 hrs
This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices.
Pre-requisite(s): sophomore standing
Latest Update(s) Approved by Academic Standards and Curriculum: February 18, 2020