Jan 19, 2022  
2021-2023 Undergraduate Catalog 
2021-2023 Undergraduate Catalog

MKT 3334 - Integrated Marketing Communications

Credits: 3 hrs
This course takes a holistic approach to plan, integrate and implement the various forms of marketing communications toward the goal of enhancing brand equity. It covers different aspects of Integrated Marketing Communications (IMC) program: advertising management in traditional and new media, consumer and trade-oriented sales promotions, public relations, point of purchase communication, sponsorships, and examination of several successful IMC campaigns.
Pre-requisite(s): MKT 2331 - Principles of Marketing   
Banner Schedule: Fall