Dec 12, 2024  
2021-2023 Undergraduate Catalog 
    
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2021-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3335 - Consumer and Organizational Buyer Behavior

Credits: 3 hrs
This course is a managerial approach which introduces basic concepts, principles and theories in consumer behavior. Topics include, but are not limited to the following: consumer decision process, psychological foundations, social and cultural influence, organizational buyer behavior and consumerism.
Pre-requisite(s): MKT 2331 - Principles of Marketing   
Banner Schedule: Fall