Dec 04, 2024  
2021-2023 Undergraduate Catalog 
    
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2021-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4302 - Selling and Sales Management

Credits: 3 hrs
This course is a theoretical and applied approach to sales management including, but not limited to, the study of: personal selling and market strategy; planning and organization of the sales effort; recruitment, motivation, evaluation and supervision of sales personnel; and control of the sales program.
Pre-requisite(s): MKT 2331