MKT 4372 - Social Media Marketing

Credits: 3 Hrs

Social media marketing is changing the way companies of all sizes communicate with their customers. In the same way that companies have used traditional media, marketers use social media to reach their customers efficiently and effectively. However, social media has changed communication from a one-way process to a two-way conversation. This course will cover the use of social media applications such as blogging, online communities, social networking, WIKIs, rapid sharing systems, podcasting, and search engine marketing in marketing management.
Pre-requisite(s): MKT 2331