Jan 30, 2025  
2022-2023 Supplemental Undergraduate Catalog 
    
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2022-2023 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

CMS 4351 - Broadcast Marketing

Credits: 3 hrs
This is a survey of methods and procedures for marketing media products and services through radio-television and cable by individuals, groups, and organizations. Target buying groups are analyzed, including research methods to determine consumer behavior and media packaging.
Pre-requisite(s): Junior/Senior status only