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2007-2009 Undergraduate Catalog 
    
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2007-2009 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major, BS

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The Bachelor of Science degree with a major in Marketing prepares students for careers in Marketing. Marketing as a field offers both people- and product-oriented jobs. This program will enable students to develop their communication, decision making, team-working skills and competencies, all required to be successful in a marketing career. Students can also participate in internships or study abroad programs to sharpen their skills and abilities before finishing their degree program at WSSU Throughout the major, emphasis is placed on providing a broad scope of various academic disciplines so that students can develop an understanding and appreciation of the business world and its relationship to a global economy and society. The curricula also provide a sound background for those who are preparing for graduate study in business and related areas.

Students who major in marketing are required to complete 41 semester hours of general education core courses, 45 semester hours of business core, 30 semester hours of major program requirements and 6 semester hours of free electives. In total, students are required to complete 122 semester hours (excluding developmental skills courses).

Learning Goals

The objectives of the marketing major are to produce graduates who will be:

  1. Marketing students (MS) will be effective problem solvers and communicators of marketing objectives, strategies, and tactics
  2. Knowledgeable in basic areas of marketing.
  3. Capable of conducting marketing research; and
  4. Aware of international marketing issues.

Bachelor of Science Degree in Business Administration Marketing

Freshman

Fall Semester (16)

Spring Semester (17)

Sophomore

Fall Semester (17)

Spring Semester (15)

Junior

Fall Semester (15)

Spring Semester (15)

Senior

Fall Semester (15)

Spring Semester (12)

Total Hours: 122 Semester Hours

(GE) General Education Core Requirements

1. MIS 1380 can alternatively be fulfilled by CSC 1306.

2. Math placement test is used to select the initial Math course. Based on your score on the math placement test, you can receive credit for MAT 1311 and you will also be placed in either MAT 1312 or MAT 1313.

3. Choose two (2) social sciences with different prefixes from: POS 2311, PSY 2301, (HIS 1301, 1302, 3341, or 3342) and SOC 2301. See note five (5) below.

4. Choose one (1) Humanities course from: ART 2306, HUM 2310, REL 3311, PHI 2301, PHI 2303. See note five (5) below.

5. To satisfy the African American Experience (AAE) course requirement, you have the following choices. You must enroll in one of the following courses: (HIS 3341, HIS 3342-choose one) or humanities (ART 2306, HUM 2310, REL 3311-choose one) requirement.

6. Choose one (1) physical science course for 4 semester credit hours from: (PHS 2336 or 2337), or (CHE 1411 or 2411), or (PHY 2421, 2422, 3431, or 3432).

7. At least six (6) hours of electives must be taken outside the School of Business and Economics. Double major or minor requirements may be used as electives. Suggested electives are: ACC 3319, BUA 3302, ECO 4301, ECO 4331, FIN 2356, MGT 1304, MIS
3330.

* The change from MKT 4375 Marketing Management to MKT 4380 Marketing Strategy is effective from Spring 2008. The change in course number from MKT 3331 to MKT 3335 for Consumer Behavior is also effective Spring 2008.

Note: Grades of “C” or better are required in all MKT courses, MGT 3321 and MAT 1312. No more than two (2) “D” grades are permitted in courses prefixed by ACC, BCO, BLA, ECO, FIN, MGT, MIS, or QBA.

Marketing Major - Requirements

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