Program Description
Winston-Salem State University Sport Management program develops graduates who thrive in a dynamic and competitive sport industry. Students engage in active and experiential learning offered through flexible delivery modes. It is the mission of the sport management program to prepare students for various careers in the business of sport, such as sport marketing, sport administration, or sport communication.
The major in Sport Management allows students to pursue a broad core program and one of three areas of specialization: Marketing and Promotion, Management and Administration, or Sport Communications. Courses in the core program are interdisciplinary and are taken in the Department of Health, Physical Education, and Sport Studies, the School of Business and Economics, and the Department of Mass Communications.
Student Learning Outcomes
1. Students will demonstrate knowledge of sound business practices and administrative procedures related to sports.
2. Students will apply key course learning concepts through experiential learning activities and the internship experience.
3. Students will communicate effectively in written and verbal form across various mediums.
4. Students will develop and apply critical thinking skills and problem-solving techniques.
5. Students will demonstrate the use of technology in applications such as presentations.
Major Requirements
Majors are required to complete 42 semester hours of core coursework in SPM and related fields. In addition, 18 semester hours are required for each of the concentration areas. A minimum grade of C or better is required in each major course, including concentration courses.
Majors are encouraged and expected to participate in university and community service as it relates to sport management and other fields such as recreation, athletics, marketing and various business and management related areas.
Pre-requisite Courses
MGT 1304 Introduction to Business (GE)
ECO 2311 Principle of Microeconomics (GE)
Major Core Courses (42 semester hours)
SPM 1301 Introduction to Sport Management
SPM 2303 Issues and Ethics in Sport
SPM 3301 Sport Marketing and Promotion
SPM 3308 Facility Management and Design
SPM 3310 Governance in Sport
SPM 3311 Finance and Economic in Sport
SPM 3312 Sport Communication
SPM 3346 Legal Environments of Sport
SPM 4302 Sport Management Seminar / Practium
SPM 4306 Organization and Management
SPM 4601 Internship in Sport Management
Choose a concentration below
|
Marketing and Promotion
18 semester hours
|
Management and Administration
18 semester hours
|
Sport Communications
18 semester hours
|
|
Course
Number
|
Course
Title
|
Credit
Hours
|
Course
Number
|
Course
Title
|
Credit
Hours
|
Course
Number
|
Course
Title
|
Credit
Hours
|
| MCM 2325 |
Introduction to Mass Communications |
3 |
ACC 2316 |
Principles of Financial Accounting |
3 |
MCM 2325
|
Introduction to Mass Communication
|
3
|
| ACC 2316 |
Priniciples of Financial Accounting |
3 |
MCM 2325 |
Introduction to Mass Communications |
3 |
| MGT 2321 |
Priniciple of Management |
3 |
MGT 2321 |
Priniciple of Management |
3 |
MCM 2341 |
Digital Convergence |
3 |
| MKT 2331 |
Principles of Marketing |
3 |
BCO 2311 |
Business Communications |
3 |
MCM 3308
or
MCM 3325
|
Journal Language, Style, and Literacy
or
Electric Media Writing
|
3 |
| MCM 4351 |
Broadcast Marketing |
3 |
MGT 4348 |
Human Resource Management and Employment Law |
3 |
MCM 3311
or
MCM 3370
|
Studio Production
or
Field Production
|
3 |
| |
|
|
MKT 2331 |
Priniciple of Marketing |
3 |
MCM 3321
|
Media Presentations |
3 |
| Choose 1 of the four courses below: |
|
MKT 3332
|
Principles of Retailing
|
3
|
|
|
|
MCM 3342
or
MCM 3305
|
Media, Communication, and Culture
or
Mass Media Management
|
3 |
| MKT 3334 |
Integrated Marketing Communications |
3 |
|
|
|
|
|
|
| MKT 3335 |
Consumer and Organizational Buyer Behavior |
3 |
|
|
|
|
|
|
| MKT 4302 |
Selling and Sales Management |
3 |
|
|
|
|
|
|
Related/Suggested Electives
SPM 3130 Independent Study
Major Course Sequence
SPM 1301 Introduction to Sport Management (fall semester only)
SPM 2303 Issues And Ethics In Sport (Fall & Spring Semester)
SPM 2302 Ethics in Sport (Sport Marketing & Promotion)
SPM 3308 Facility Management & Design (Fall & Spring Semester)
SPM 3310 Governance in Sport (Fall & Spring Semester)
SPM 3311 Finance & Economic In Sport (Fall Semester only)
SPM 3312 Sport Communication (Spring Semester Only)
SPM 3346 Legal Environment of Sport (Spring Semester Only)
SPM 4302 Sport Management Seminar/Practicum (Fall & Spring Semester)
SPM 4306 Organization & Administration (Fall & Spring Semester)
SPM 4601 Internship in Sports management (Fall, Spring Semester and Summer I and Summer II)
Policies
All students must have completed their course work before they are eligible to do their internship. (SPM 4601 Internship in Sport Management)
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