Marketing Major, BS

The Bachelor of Science degree with a major in Marketing prepares students for careers in Marketing. Marketing as a field offers both people- and product-oriented jobs. This program will enable students to develop their communication, decision making, team-working skills and competencies, all required to be successful in a marketing career. Students can also participate in internships or study abroad programs to sharpen their skills and abilities before finishing their degree program at WSSU. Throughout the major, emphasis is placed on providing a broad scope of various academic disciplines so that students can develop an understanding and appreciation of the business world and its relationship to a global economy and society. The curricula also provide a sound background for those who are preparing for graduate study in business and related areas.

Students who major in marketing are required to complete 41 semester hours of general education core courses, 45 semester hours of business core, 30 semester hours of major program requirements and 6 semester hours of free electives. In total, students are required to complete 122 semester hours (excluding developmental skills courses).

Learning Goals

The objectives of the marketing major are to produce graduates who will be:

1. Marketing students will be effective problem solvers and communicators of marketing objectives, strategies, and tactics.
2. Knowledgeable in basic areas of marketing.
3. Capable of conducting marketing research; and
4. Aware of international marketing issues.