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May 19, 2025
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2020-2021 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 4376 - Marketing Research Credits: 3 hrs This course will examine a variety of research methods and procedures used to conduct studies leading to marketing decisions. Emphasis is placed on: developing the student’s problem ability to formulate a management problem into a feasible research question, providing participants with a workable knowledge of the concepts and methods of marketing research; increasing the students’ awareness of potential biases and limitations of typical kinds of research data and techniques; and familiarizing students with various approaches to analyzing market structures, buyer behavior, and potential demand for new products and services. Pre-requisite(s): QBA 2325 or MAT 2326 or equivalent statistics course and MKT 2331 and any one of the following:
MKT 3302 or
MKT 3303 or
MKT 3305 or
MKT 3332 or
MKT 3334 or
MKT 3335 or
MKT 4370 or
MKT 4372 or
MKT 4379
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