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Return to: Undergraduate Programs
A minimum of 18 semester hours with a grade of “C-” or higher in each course is required for a minor in Marketing.
To satisfy the requirements for a minor, students must take:
MKT 2331 - Principles of Marketing
Students may choose any combination of other Marketing from the list below (or an approved discipline) courses to fulfill the remaining 15-semester-hour requirement.
MKT 3302 - Business Plan Foundations
MKT 3303 - Fundamentals of Nonprofit Marketing
MKT 3305 - Entrepreneurial Marketing
MKT 3332 - Principles of Retailing
MKT 3334 - Integrated Marketing Communications
MKT 3335 - Consumer and Organizational Buyer Behavior
MKT 4302 - Selling and Sales Management
MKT 4370 - Services Marketing
MKT 4372 - Social Media Marketing
MKT 4376 - Marketing Research
MKT 4379 - International Marketing
MKT 4380 - Marketing Strategy