Nov 10, 2024  
2023-2024 Undergraduate 
    
2023-2024 Undergraduate [ARCHIVED CATALOG]

Marketing Minor


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A minimum of 18 semester hours with a grade of “C-” or higher in each course is required for a minor in Marketing.

To satisfy the requirements for a minor, students must take:

MKT 2331 - Principles of Marketing   

Students may choose any combination of other Marketing from the list below (or an approved discipline) courses to fulfill the remaining 15-semester-hour requirement.

MKT 3302 - Business Plan Foundations   

MKT 3303 - Fundamentals of Nonprofit Marketing   

MKT 3305 - Entrepreneurial Marketing   

MKT 3332 - Principles of Retailing   

MKT 3334 - Integrated Marketing Communications    

MKT 3335 - Consumer and Organizational Buyer Behavior    

MKT 4302 - Selling and Sales Management   

MKT 4370 - Services Marketing    

MKT 4372 - Social Media Marketing    

MKT 4376 - Marketing Research    

MKT 4379 - International Marketing    

MKT 4380 - Marketing Strategy    

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