Nov 23, 2024  
2020-2021 Supplemental Undergraduate Catalog 
    
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2020-2021 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4380 - Marketing Strategy

Credits: 3 hrs

This course is a study of effective marketing decision-making. It is an extension of Marketing 3331 with detailed consideration given to techniques of constructing marketing policy and decision making processes. Problems and case studies form the basis for discussion.
Pre-requisite(s): MKT 2331  and any two of the following:

MKT 3302               MKT 3335  

MKT 3303               MKT 4370  

MKT 3305               MKT 4372  

MKT 3332               MKT 4376  

MKT 3334               MKT 4379