Apr 19, 2024  
2021-2023 Undergraduate Catalog 
    
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2021-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4380 - Marketing Strategy

Credits: 3 hrs

This course is a study of effective marketing decision-making. It is an extension of Marketing 3331 with detailed consideration given to techniques of constructing marketing policy and decision making processes. Problems and case studies form the basis for discussion.
Pre-requisite(s): MKT 2331  and any two of the following:

MKT 3302  

MKT 3303  

MKT 3305  

MKT 3332  

MKT 3334  

MKT 3335  

MKT 4370  

MKT 4372  

MKT 4376  

MKT 4379