MSM 4308 - Motorsport Marketing

Credits: 3 hrs

This course introduces students to the importance of marketing throughout the motorsports industry. The course requires students to integrate learning from previous courses and apply that learning in the development of marketing plans for a variety of motorsports industry entities. Emphasis is placed on branding, sales management, pricing, and distribution.
Pre-requisite(s): MKT 2331, MSM 2304 , MSM 3301 , MSM 3304 , and senior standing, or permission of the instructor.