Nov 30, 2021  
2021-2023 Undergraduate Catalog 
    
2021-2023 Undergraduate Catalog

Sport Management Major, BS


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Program Description

Winston-Salem State University Sport Management program develops graduates who thrive in a dynamic and competitive sport industry. Students engage in active and experiential learning offered through flexible delivery modes. It is the mission of the sport management program to prepare students for various careers in the business of sport, such as sport marketing, sport administration, or sport communication.

The major in Sport Management allows students to pursue a broad core program and one of three areas of specialization: Marketing and Promotion, Management and Administration, or Sport Communications. Courses in the core program are interdisciplinary and are taken in the Department of Health, Physical Education, and Sport Studies, the School of Business and Economics, and the Department of Mass Communications. 
 

Student Learning Outcomes

1. Students will demonstrate knowledge of sound business practices and administrative procedures related to sports. 
2. Students will apply key course learning concepts through experiential learning activities and the internship experience. 
3. Students will communicate effectively in written and verbal form across various mediums.
4. Students will develop and apply critical thinking skills and problem-solving techniques.
5. Students will demonstrate the use of technology in applications such as presentations.

Major Requirements

Majors are required to complete 42 semester hours of core coursework in SPM and related fields. In addition, 18 semester hours are required for each of the concentration areas. A minimum grade of C or better is required in each major course, including concentration courses.

Majors are encouraged and expected to participate in university and community service as it relates to sport management and other fields such as recreation, athletics, marketing and various business and management related areas.

Pre-requisite Courses

MGT 1304 - Introduction to Business  (GE)

ECO 2311 - Principles of Microeconomics  (GE)

Major Core Courses (42 semester hours)

SPM 1301 - Introduction to Sport Management        

SPM 2303 - Issues and Ethics in Sport            

SPM 3301 - Sport Marketing and Promotion  

SPM 3308 - Facility Management and Design  

SPM 3310 - Governance in Sport                            

SPM 3311 - Finance and Economics in Sport               

SPM 3312 - Sport Communication                         

SPM 3346 - Legal Environments of Sport and Recreation                

SPM 4302 - Sport Management Seminar/Practicum  

SPM 4306 - Organization and Management                  

SPM 4601 - Internship in Sport Management     

Choose a concentration below

Marketing and Promotion

18 semester hours

Management and Administration

18 semester hours

Sport Communications

18 semester hours

Course Number/

Course Title

Credit

Hours

Course Number/

Course Title

Credit

Hours

Course Number/

Course Title

Credit

Hours

CMS 2325 - Introduction to Mass Communication   3 ACC 2316 - Principles of Financial Accounting   3

 CMS 2325 - Introduction to Mass Communication 

 

3

ACC 2316 - Principles of Financial Accounting   3 CMS 2325 - Introduction to Mass Communication   3
MGT 2321 - Principles of Management   3 MGT 2321 - Principles of Management   3 CMS 2361 - Digital Convergence   3
MKT 2331 - Principles of Marketing   3 BCO 2311 - Business Communications   3

  CMS 3308 - Journalism Language, Style, and Literacy   or

CMS 3325 - Electronic Media Writing  

3
CMS 4351 - Broadcast Marketing   3 MGT 4348 - Human Resource Management and Employment Law  

 CMS 3311 - Studio Production  or

CMS 3371 - Field Production  

3
Choose 1 of the four courses below: MKT 2331 - Principles of Marketing   3   CMS 3321 - Media Presentations   3
 

 

MKT 3332 - Principles of Retailing  

3

     

CMS 3342 - Media, Communication, and Culture  or

CMS 3305 - Mass Media Management  

3
MKT 3334 - Integrated Marketing Communications   3          
MKT 3335 - Consumer and Organizational Buyer Behavior   3        
 MKT 4302 - Selling and Sales Management   3          

 

Related/Suggested Electives

SPM 3130 - Independent Study                               

Major Course Sequence

SPM 1301 - Introduction to Sport Management  (fall semester only) 

SPM 2303 - Issues and Ethics in Sport  (Fall & Spring Semester)

SPM 2302 - Ethics in Sport  (Sport Marketing & Promotion) 

SPM 3308 - Facility Management and Design  (Fall & Spring Semester) 

SPM 3310 - Governance in Sport   (Fall & Spring Semester) 

SPM 3311 - Finance and Economics in Sport  (Fall Semester only) 

SPM 3312 - Sport Communication  (Spring Semester Only) 

SPM 3346 - Legal Environments of Sport and Recreation  (Spring Semester Only) 

SPM 4302 - Sport Management Seminar/Practicum  (Fall & Spring Semester)

SPM 4306 - Organization and Management   (Fall & Spring Semester) 

SPM 4601 - Internship in Sport Management  (Fall, Spring Semester and Summer I and Summer II)

Policies

All students must have completed their course work before they are eligible to do their internship. (SPM 4601 - Internship in Sport Management  )

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