Winston-Salem State University Sport Management program develops graduates who thrive in a dynamic and competitive sport industry. Students engage in active and experiential learning offered through flexible delivery modes. It is the mission of the sport management program to prepare students for various careers in the business of sport, such as sport marketing, sport administration, or sport communication.
The major in Sport Management allows students to pursue a broad core program and one of three areas of specialization: Marketing and Promotion, Management and Administration, or Sport Communications. Courses in the core program are interdisciplinary and are taken in the Department of Health, Physical Education, and Sport Studies, the School of Business and Economics, and the Department of Mass Communications.
Student Learning Outcomes
1. Students will demonstrate knowledge of sound business practices and administrative procedures related to sports.
2. Students will apply key course learning concepts through experiential learning activities and the internship experience.
3. Students will communicate effectively in written and verbal form across various mediums.
4. Students will develop and apply critical thinking skills and problem-solving techniques.
5. Students will demonstrate the use of technology in applications such as presentations.
Majors are required to complete 42 semester hours of core coursework in SPM and related fields. In addition, 18 semester hours are required for each of the concentration areas. A minimum grade of C or better is required in each major course, including concentration courses.
Majors are encouraged and expected to participate in university and community service as it relates to sport management and other fields such as recreation, athletics, marketing and various business and management related areas.
MGT 1304 - Introduction to Business (GE)
ECO 2311 - Principles of Microeconomics (GE)
Major Core Courses (42 semester hours)
SPM 1301 - Introduction to Sport Management
SPM 2303 - Issues and Ethics in Sport
SPM 3301 - Sport Marketing and Promotion
SPM 3308 - Facility Management and Design
SPM 3310 - Governance in Sport
SPM 3311 - Finance and Economics in Sport
SPM 3312 - Sport Communication
SPM 3346 - Legal Environments of Sport and Recreation
SPM 4302 - Sport Management Seminar/Practicum
SPM 4306 - Organization and Management
SPM 4601 - Internship in Sport Management
Choose a concentration below
SPM 3130 - Independent Study
Major Course Sequence
SPM 1301 - Introduction to Sport Management (fall semester only)
SPM 2303 - Issues and Ethics in Sport (Fall & Spring Semester)
SPM 2302 - Ethics in Sport (Sport Marketing & Promotion)
SPM 3308 - Facility Management and Design (Fall & Spring Semester)
SPM 3310 - Governance in Sport (Fall & Spring Semester)
SPM 3311 - Finance and Economics in Sport (Fall Semester only)
SPM 3312 - Sport Communication (Spring Semester Only)
SPM 3346 - Legal Environments of Sport and Recreation (Spring Semester Only)
SPM 4302 - Sport Management Seminar/Practicum (Fall & Spring Semester)
SPM 4306 - Organization and Management (Fall & Spring Semester)
SPM 4601 - Internship in Sport Management (Fall, Spring Semester and Summer I and Summer II)
All students must have completed their course work before they are eligible to do their internship. (SPM 4601 - Internship in Sport Management )